Common words that suck emotional power out of your content

Marketers being Awesome

Every word has an emotion attached to it.

Every reader, regardless of profession or IQ, has an emotional reaction to your words. It is hardwired into the brain.

So when you are writing a blog post or other content for online marketing, your choice of words is important. Need convincing?

Legendary copywriter John Caples made a life study of persuasive writing. Once, he changed the word “repair” to “fix” in an ad and achieved a 20% increase in response. One word!

Related:A word reduction plan for lean writing

That illustrates an important rule of word choice for writers: When emotion meets intellect, emotion always wins. Analytical words activate the reader’s analytical brain instead of triggering an emotional response. Here is an example.

How would you respond to getting this email?

YOUR NAME HAS BEEN SELECTED BY COMPUTER TO PARTICIPATE IN A PRIZE-AWARD PROGRAM IN WHICH PRIZES ALREADY HAVE BEEN…

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